Shaping the future with Media Literacy
At iConnect Lab, our mission is to empower individuals with the tools and knowledge they need to become media literate. We are committed to shaping a future where media literacy is a core part of education for all.
Who We Are
A Global Community of Collaborators
Our work is driven by collaboration, uniting an international network of researchers, educators, and advocates who are dedicated to improving the lives of children and communities by advancing media literacy.
Media Literacy for Children & Teens
Advancing Media Literacy for the Next Generation
We are committed to advancing media literacy education for younger audiences, empowering children and teens with the critical thinking skills they need to navigate the digital world safely and responsibly.
Green Screen Day
We launched the Green Screen Day programme to help children balance screen time with meaningful outdoor experiences. As digital device use continues to grow, the initiative encourages children to step away from screens and reconnect with nature, outdoor play, and real-world interactions.
iConnect Lab News
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2nd European Congress on Disinformation and Fact-Checking
The 2nd European Congress on Disinformation and Fact-Checking took place on 29–30 October 2025 in Madrid, Spain, in a hybrid format combining online and in-person sessions at the Universidad Carlos III de Madrid (UC3M). The congress brought together researchers, journalists, policymakers, and civil society actors to discuss emerging challenges and solutions related to disinformation, fact-checking,
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Ecomedia Kids: Media and Environment Literacy in Forest Schools
Ecomedia Research project How can environmental literacy be meaningfully integrated into Forest School education? This question lies at the heart of Ecomedia Kids, our ongoing research project exploring how environmental literacy and media literacy can be embedded within the framework of Forest Schools. Ecomedia Kids is designed for children aged 5 to 10 and seeks to expand environmental literacy
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Media Literacy and Home Education
In support of homeschooling children and teens, we are delighted to introduce the Web Literacy & Home Education Guide, a new illustrated resource dedicated to web and media literacy. This toolkit helps young learners use the internet as a supportive tool for education in ways that are safe, responsible, and critical. Students will learn how to
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